Choices

I remember a while back there was a news report on how there is now too much choice for the consumer. I believe this is true. I mean, just yesterday I was in my local supermarket and we were in the jelly section. There, in brightly coloured, shiney packaging was a "new jelly" called "create your own flavour". Awesome right?! Yes! BUT THEN, remember this: jelly with no flavour is JUST GELLITINE, which is probably cheaper than this new wonder jelly, that you can flavour yourself.